How to Optimize this Platform
LinkedIn may keep a lower profile in terms of the social media world, but it has a powerful influence that many may not realize. With such a powerful connection tool in your hands, growing your business has never been easier. That is, as long as you know how to optimize the platform for success.
Founded in the year 2002, LinkedIn has grown to have over 200 million members in more than 200 countries worldwide. This makes it one of the largest professional platforms online today.
Optimize Your Profile
The first step to connecting with others to either find a job or grow your business is to optimize your profile. By creating a more attractive profile, you will gain the attention of professionals who can help. Just like other social media networks, LinkedIn holds your profile which allows you to list items like professional skills and job experience. However, unlike other social media networks, it’s vital to complete your profile on LinkedIn, especially if you are looking for a job. The site measures how strong your profile is on a score of 0-100%. The higher your percentage, the more likely you will begin to appear in the search results of others.
To ensure your profile reaches 100%, the site recommends beginners include the following information:
- Current job position or career
- Minimum of five skills
- Two previous positions
- Summary about yourself
- Work samples and past projects
- Minimum of 50 connections
Optimize with Connections
To reach the minimum 50 connection mark, you will need to expand your network of people on LinkedIn. The algorithm the site uses makes this pretty easy to do. Perform first some basic searches that will allow you to find those you know by name. Then click connect to connect with them. You can send a custom invitation message to ensure they know who you are if you like. When you have made a few connections with basic searches, you can use the “People You May Know” function to find even more.
Beginners Benefit from Groups
LinkedIn offers a variety of groups where professionals can connect with one another and share content. The groups on the site are tailored to attract those who are in various industries, societies, and associations as well as support groups. One of the best ways to optimize for connecting with other professionals is to join groups that interest you.
Just like other social media networks, it takes a little bit of time for beginners to learn the ropes of the site. When you are working to make the most of the LinkedIn, a few essential steps can help you to ensure you have everything you need to start connecting with other professionals just like yourself. By completing your profile to 100%, joining groups that interest you, and connecting with those you know, you will be well on your way to growing your business in no time at all.