The Importance of Having an Optimized Website
Now, it’s worth noting that having a website is absolutely necessary if you want to grow your business and simultaneously significantly spread your overall reach. However, the truth is that your website has to be properly optimized in order to capture all the benefits that this solution is capable of bringing. An optimized website is going to be driving significant amount of traffic and having the right conversion tools as per the latest trends are going to convert the traffic into actual customers passively without causing you to invest additional amount of money. With this in mind, let’s take a look at some indicators that might speak volumes.
Website Optimization Increases Loading Speed
One of the things that Google standards are definitely pushing for is loading screen as part of the overall responsive website design. Researches show that you lose about 25% of the traffic if your site loads for more than 4 seconds and Google has stated that 2 seconds would be the benchmark for quality websites. You have to understand that the loading speed of your website is directly connected with its optimization, and the better the latter is done, the faster the speed would be, which would surely enhance the user experience.
Mobile Friendly Websites are No Longer Luxurious
With over 40% of the traffic on the Internet coming from mobile devices, having your website compatible and mobile friendly is no longer a luxury – it’s a sheer necessity if you want to stay afloat and on top of the competition. While some template providers such as WordPress are fluid which means that their designs are automatically adjusted to the screen size, it’s important to note that they are not perfect. Having your website properly optimized in order to be perfectly compatible with different mobile devices is going to ensure pleasant user experience which is the top priority of Google standards.
The Do’s and Don’ts of Website Design
Your website should be as responsive as it’s possible in order to ensure smooth user experience and navigation. This means that the website should not be overly stuffed with applications which are without any significant practical utility. In any case, the truth is that you need to ensure the quality of the time that the user spends on the website in order to limit the bounce rate. When it comes to conversions, you shouldn’t go for powerful and obvious call-to-actions but instead, guide the user towards making a decision instead of forcing him to do so as the latter would have a rather opposite effect.
Let’s talk about your website! Schedule an appointment with me at http://bit.ly/ApptIres .