Should You Change Your Strategy for SEO When There are Google Changes to The Strategy?
SEO is something that is never dead, and it is something that continues to change and evolve, but it will never go away. One thing that is clear is that Google is always working to change and to move things along to keep the engine fair and to make sure that there are always going to be new options out there as well that you need to make sure that you are able to see that you are reaching new people. You will see that there are some new strategies as Google will change its analytics strategy soon and will release Hummingbird. What that means is:
- As long as you have innovative and creative content, people will still come and look for your content.
- If you have links as well, that will also help you with SEO and will ensure that you are able to have amazing help.
- You will still see the same information that will bring back results that you saw in Panda.
- You will see that you need to use keywords in moderation and not constantly.
The thing that is going to be fundamentally different with Hummingbird is how the new algorithm will change searches for everyone.
How Hummingbird Analytics Change Our Google Search Habits
In the past, when users were searching with a Google search, they would put in groups of keywords and pray that they were going to get the correct results. This is something that is very different from the way that things should work. Hummingbird changes this entire algorithm and means that Google searches will become more intelligent as well as better for searching, you will get the correct result faster.
Hummingbird Search Queries Are Smarter
Hummingbird is focused on looking more at the deep content and not just searching for random keywords. What this means is that the Google search results will be faster and smarter. The new approach is for smart and lightning fast results. It is even named with these themes in mind.
Long Keywords and Context Matter
Instead of pulling up text that is loaded with keywords, the new trend in SEO is to have readable content that provides real answers and that will return the answer for the question that is asked in the Google Search query.
Google has been in operation for now over 15 years. One thing that is clear is that the context would get better over time and that it meant that intelligent search would soon be what was required. When you are looking at the amount of knowledge that Google has, it has the largest knowledge and database that has ever been amassed. It is this information that is going to be available to Hummingbird and that will ping back to you in a Google Search. Hummingbird means it is important for anyone who has a website to really look at the context and see what they can do to improve it.